Hirbawi
Hirbawi came to us with a need to scale up their website in order to sustain a greater global community. The goal was to not only create an e-commerce to sell more products but to create a platform that fosters a community and holds community values of support, communication and respect. The community aspect was a fundamental consideration for this project and led us to design and develop a website to meet this criteria.
It’s been a pleasure working with Absolute Websites. Very responsive, good commitment and working rhythm, and always trying to understand the customer’s needs. I can only recommend.
Hirbawi is known worldwide as the last Palestinian factory that produces the famous Kufiya, which was founded in 1961. Their project creates a huge online audience, especially during unstable political environments, which can lead to over 100,000 users per day. The main challenge was to provide a user-friendly experience and to host many users across the website and make sure the server load and capacity were manageable.
Due to the large global audience and a need to accommodate for high-quantity transactions, our team knew the website would need to be developed with scalability in mind. We approached this project with a lot of research and discovery to fully understand the criteria and required functionality to achieve the necessary. A fluid e-commerce shopping experience was important, taking inspiration from the likes of Nike, ASOS and Mango.
The redesign and development for Hirbawi led to the creation and hosting of a scalable website that allowed for many more users and increased registrations, email marketing lists, organic traffic and sales. The new project was able to take on more customers and provided various outlets to get new leads, despite the company constantly running out of stock. One key idea was to implement an “in-stock notifier” that allowed users to leave their email from a product page when it was out of stock. When this product was restocked, that user would receive an automated email letting them know they could now purchase their desired kufiya. This led to a huge subscriber list and thousands of sales when the company restocked.
Our SEO service also helped grow the company’s organic traffic by over 83% in 10 months and with a single article helping to generate over €3,000 in revenue from sales. In the period of 2023, Hirbawi saw 301,353 organic users, with 274,325 of them being new users. This growth was a direct outcome of our SEO service that helped the company grow its presence online.
It's been a pleasure working with Absolute Websites. Very responsive, good commitment and working rhythm, and always trying to understand the customer's needs. I can only recommend.
