While companies have been investing in proven digital marketing strategies and services such as Google Ads for years, it is still an unfamiliar marketing channel for many businesses. Advertising on search engines can require a lot of research, time and know-how which may be daunting to begin with.
However, with the right guidance and motivation, this could be a form of digital marketing that can really benefit your company.
There are many different marketing strategies that can work for all types of companies, however, without a good understanding of them, it can be a risky investment and entirely off-putting.
Therefore, before investing in marketing services such as advertising on Google, it is fundamental to know and learn how this service can benefit companies and you can see if it is suited to your situation.
Understanding Google Ads
Google advertising is a pay-per-click (PPC) form of digital marketing. What does this mean? Well, PPC means that you only pay when someone clicks on your ad. This is different from social media advertising where you pay to put your ad in front of ‘x’ amount of people.
Why are Google Ads so Great for Businesses?
Whether you are a start-up or an experienced company in Cyprus, running Google ad campaigns can help you reach success by any definition of the word. Here is a list of things that this service can help you with:
- Increasing sales
- Collecting more leads
- Promoting seasonal campaigns
- Being competitive
- Collecting audience data
- Targeted and niche marketing
- Increasing website visitors
- Receiving more phone calls
There are around 5.6 billion searches per day on Google, which means people are likely searching for your business and your services. Check out our graphic below that displays the conversion rate of Google ads per industry. Significantly, physicians’ and surgeon-related ads on Google get a conversion rate of over 19%, likewise with animals and pets.
If your company falls in one of the below industries with a great conversion rate, then you may definitely be missing out on a golden marketing opportunity for your business.
Is Google Ads a Good Service for you?
Now, depending on your company and your objectives, Google ad campaigns may not be the most necessary service for you. If you agree with one of the below reasons, then YES marketing on Google ads can benefit your company.
1. If you want to target users by search intent
This means that you want to promote your business to people who are searching for a specific term at a certain point in their journey. For example, if you sell running shoes then you would want your ad to show up if someone was searching “best running shoes” or “buy running shoes near me”.
Google ad campaigns let you target users by what they are searching for, so if you know specific terms that you want people to find your company by, then Google ads is a perfect service for you.
2. To compete with other companies
If you want your business to be competitive, especially if your company is in a volatile market, then Google ads can help you stay above the others on the search engine. When users are searching for certain terms, you can make sure you show up first, instead of your competitor.
3. If you’re running a promotion
Google ads can be one of the best solutions to market a promotional sale or service, you can target users directly by what they search on Google and you can be found first, driving customers to your website.
4. If you want to collect data
If you’re a new company and you’re not too sure about who your audience is, then running a Google ad campaign can be extremely beneficial for the future of your marketing and your business. This service can help you learn about your audience, their gender, location, the day and time that people are searching for you and a whole lot more.
Before you opt-in for a Google ads marketing solution you need to make sure you have a website and analytics tracking setup so you can make sure all of your investments in this service can produce success in the form of data as well as an increase in sales/leads.
5. If you want to target specific locations
Google audience targeting allows you to create campaigns that focus on specific areas/regions. You can display your ads to certain countries and areas of your choosing and also exclude regions that you definitely do not want to show ads to. This local control can help both local and international businesses.
To summarise
Google Ads may be a perfect marketing service for you if:
- You want to target specific users by their searches
- You want to compete against other companies
- You’re running a promotion
- You’re a new company looking for insights into your audience
- You’re targeting specific locations
Hiring a Marketing Team
To make the most of Google Ads, you don’t need to hire an in-house marketing department. By outsourcing the service to an experienced company, you can make the most of all of their combined knowledge, expertise and resources to help you succeed with your investment.
In fact, we’ve already put together an article explaining some common questions we’ve received throughout our years of helping clients with Google Ads that you can check out here.
If you’re still unsure whether this is a good service for your company or not, you can contact us directly for a free consultation, or call us on +357 96449680.
We’ve helped many companies across the globe set up, manage and run successful Google Ads campaigns. Whether you just want an intro to the service or want to go all out on digital marketing, Absolute Websites can provide the support you need.
